| Question | Stakeholders | Turning point |
| How can I invite great Chinese artists into the Crypto world? | Great Chinese artists, collectors, critics and relevant workers | Background research |
| How can I invite emerging Chinese artists into the Crypto world? | Emerging Chinese artists, collectors, critics and relevant workers | Early intervention- intervention MetaOpus manual |
| How can I invite Chinese art lovers into the Crypto world? | Art lovers, emerging Chinese artists, collectors, critics and relevant workers | Intervention Instagram-live streaming |
Month: August 2021
Intervention: My 10-People-Group and Live Streaming on Yizhibo
10-People-Community
As a result of the observation that most of my stakeholders wouldn’t read the manual or the easy version that I posted on Instagram, I decided to build a WeChat group, so that people would feel more comfortable to ask questions and express themselves when they are in a small community.
Several things we share and discuss in this group:
- understanding and opinions about Crypto Art
- troubles we met when we bind the NFTs
- the news in the Crypto Art world
Live Streaming
Background
So far I’m pretty satisfied with the 10-member group and what we discussed in this community.
But I still think there’s a limit when I tried to express a complete view, due to the text itself. Besides, I found out that it would be easier when I talk with people face to face because they will understand more easily and feel free to express their ideas. Meanwhile, I could collect more feedback from a larger group to guide my next step.
Preparation
Based on the above, I’d like to make live streaming, talking about my understanding and thought about Crypto Art.
As Cai suggested, I may package the streaming more relaxed, talking along with eating. So my topic ended up with: Live eating streaming: My UK life and NFTs. Referring to the opinions of my community members, the event is set for Friday 27 Aug, 2pm GMT/ 9pm CST, on a Chinese live platform Yizhibo.
I also invited my stakeholder Yuxin who is an expert in this field to join my conversation for 30 min. I prepared several questions for her in advance.
Sent the invitations to all my social platforms to promote.
On Air
Data
- 367 visits during the live
- 48 replies during the live
- 23 effective questions and thoughts
- 1267 visits until 29 Aug 2021
Reflection
- Becausce I invited more than 300 people to join my live by the invitation card, I talked with over 20 people what I am gonna to do detailly and ask them to prepare some questions for me, ideally as a result there were no awkward scilence.
- There are pretty good questions during the live, and I think I provided serveral good answers as well. This would only happens in a chill vibe, rather than texts on phone.
- I believe the public would know more about NFTs, at least they’ve heard so many times from me. And my stakeholders would knows better what NFT is as well.
- So far so good, but how can I appeal them to deeper cooperation?
Next Step
- Cut the video to short videos, to make use of them again
Tutorial: 23 Aug 2021
What I told Cai:
- Observation from previous intervention: instagram and Metaopus Manual, not too much possitive feedback(no one actually applied on a crpyo platform), mainly because that readers tend to feel pressure from paperwork
- My own explanation about Crypto Art in a easy way
- Built my own 10 stakeholders (including emerging Artists, workers, buyers) community to discuss Crypto Art in chill vibes
- Turning point (also associated with my personal life development): from “helping emerging artists to join the Crypto world” to “help the public (especially Chinese) know about the concept”, so that I establish my own audience group who I develop from their very begining of Crypto journay
- Research: how traditional museum and gallery promote a public sight
- Intervention plan: answer the questions about Crypto Art during the live streaming
What Cai told me:
- 3 platforms that help people understand more about femenism
- Django
- help women to organize free, one-day programming workshop
- to understand how they operate (workshop)
- BUFU
- accommodate unartbased organisation to explore themselves
- COMUZI
- Chat robort
- Django
- “Me” don’t have to be an expert though everybody assume that, but my stakeholders and I could grow up together
- Organaize my live streaming: timing, length, and package it
- To emphaise my personal lived experience and project as I said
- Inverted pyramid of my stakeholders
- Individuals (friends, strangers…)
- Organizations (community, school)
- NFT experts
- …
How Museum Promote Today
Text Interaction
Enter Send Me SFMOMA. Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. Send Me SFMOMA is an SMS service that provides an approachable, personal, and creative method of sharing the breadth of SFMOMA’s collection with the public.
Social media
In process of editing…
The Fear of NFTs
https://unitlondon.com/whats-on/84-group-exhibition-nftism-no-fear-in-trying/
It’s a human defence mechanism to reject the unfamiliar without giving it a chance; change is hard to stomach, something that unsettles the status quo. Human nature pushes back at first blush rather than learn about and accept something new for what it is—a potential advance and step forward. NFTs are just such a transformative phenomenon, a potential revolution in the history of art and its dissemination into the collective stream of consciousness, and commerce! This show will attempt to do what no one has done before! FOCUS ON THE ART, art from a wide, diverse universe of talent from all walks of life.
Kenny Schachter, curator of NFTism: No Fear in Trying
Reflective Writing: The “Art” in Crypto Art
I have to confess that I was so nervous every time when I was asked what NFT is or how to join NFT for the past few months since I have started this project.
Doubtlessly, this is a big question, and as everybody knows, what is behind the blockchain is a complex algorithm that 99% person would never figure out. However, I felt so pressured when I have to provide a perfect and integral answer for the question because I don’t want to let them down.
But why should everybody know everything about NFT?
I still don’t know how these stock works, but I buy my breakfast smoothly every day and could appreciate the artworks well in galleries. The technology thing would never be the star in the art world unless some artists wanna create some pieces about that. Art is always concerned with feeling, aesthetics is always about what we sense. It is regret that we turned away from Crypto Art just because we don’t know blockchain, besides the squares is never the thing.
For now, I’d like to leave the techs away, focus on the art itself. What Crypto Art could be different from traditional Art? What we could bring to Crypto Art in this era? As an art lover, what can I bring to my stakeholders?
However, the stakeholders won’t change under this situation, because my role is more like an art dealer, I need to associate with artists and buyers and relevant art workers at the same time.
Fortunately, I feel more confident about what I am doing.
Intervention 2: Crypto Art Explained by Youlin on Instagram
Background
I’ve been asked so many times what Crypto Art, NFT and blockchain is, by my Chinese friends, English friends, and even new friends I met when I go swimming… However, I didn’t explain exactly the same every time, there might be some points I neglected from time to time. After my friend Duan complained again to me that the information online is too hard and too long to understand, finally I decided to sort out my own version that could be accepted by most people.
In addition, I’d like to speak for the people who couldn’t understand the concept well, among them might be well-educated people who are experts in their own fields, or even bankers and artists who are following Art news regularly, and they still couldn’t get the idea well. Because there might be too much professional vocabulary interspersed in the articles, like NFT, blockchain and Hash, which is the barrier that would never be the core in the art world.
As following is Youlin’s explanation of Crypto Art:
People used to buy artwork in galleries, the work most likely to be physical instead of digital.1
The digital art world is booming today, therefore someone proposed that it is time for people to pay the digital artist’s contribution.
Benefiting from blockchain technology2, digital artwork could be given a series of number3, which is allowing the track of the artwork. Consequently, people began trading in this world. The artwork in this world is called Crypto Art.
- It is always hard to trade digital artworks for some reason, for instance, everyone could download and duplicate the picture, as a result, there is no necessity for users to pay for it.
- this is the most difficult section to understand, but also the least important thing in the art world
- this is like the URL of a website, or the serial number of your iPhone
Feedback
Yusi:
- Another aspect starts from the banker.
- Will the artists be interested in it? Will they want to join it?
Reflection
My original intention to set up this version is to help people understand Crypto Art easier, help them feel less worried about complicated definitions of new words and the new technology (Neophobia). It is a stepping stone for everyone who is willing to see the world inside. Thus, it defines the characteristics of the “explanation”-short and incomplete.
I am pretty satisfied with the current version, as many of my interviewees said that this is easy to understand, which had reached my goal. But as Yusi suggested, I have to think deeper than how could I invite more gamers. Also, this is just a brief to Crypto Art, there is much more that I could talk about.
Tutorial: 2 Aug 2021
What I told Cai:
- Research focused on platform study, specifically Chinese organisations, how they work and promoting
- Narrowing down the target audience to emerging artists
- Interview with BCA worker, and a young artist
- Early intervention: the failuer that registertion on hicetnunc
- Intervetion: instagram platform, MetaOpus manual
My question:
- What is my selling point? My difference to other Chinese platform
- So what should I put on my instagram
What Cai told me:
- 1500 research report: my every turning point
- The stage to make assumptions:
- Artist criteria – my perfect customer
- Crypto world – primary or secondary, a crypto ecosystem
- Feel anger among the early intervention – antiracism https://www.arts.ac.uk/about-ual/press-office/stories/cci-launch-future-learn-expert-track-in-collaboration-with-coding-black-females,-uk-black-tech-and-feminist-internet
Next step:
- Narrow the question further
- How can I diverse emerging Artists into a safer crypto world?
- How can I support emerging artist by joining in the crypto world?
- Followed by Cai’s suggestion, learn more about the unfair among the art worker
- What other problem in the art world I could solve?
Report draft:
- Chinese artists was excluded from the game as always
- At the same time, not good impression about artwork itself
- Chinese artworks/collectors/exhibitions boomed, they would stand the test of times
- How can invite them join in
- The well known artists are great, they should be my target audience
- After the attempts, they got reasons for not joining
- Emerging artists
- During the process of reaching out, the platform is not fair, so is the authority (they’re building another gate
- How could I provide a safer place