When talking with potential stakeholders, there’s always a sound showing that: I just don’t like the idea of NFT, NFT is all about money. But soon I found that they even mixed the idea of NFT and crypto art, and ignored the difference between technology and art. They even don’t know what they are hating for, and they just hate it.
I know this is kind of the last stage of my project in my MA, I should focus on the stakeholders who I already reached. However, it is vital for me to understand in-depth why people are standing on the other side.
The book ‘How to Fly a Horse’ corroborated my thoughts. People tend to reject new things, or at least be sceptical. When we are in a familiar situation, the firing speed of the hippocampal cells in the brain is hundreds of times faster than in the new environment. The hippocampus connects two nerve plexuses, called amygdalae (amygdalae)-derived from the Greek word almond-responsible for our emotions. The hippocampus is connected to the amygdala, which is one of the reasons why we like familiarity and reject strangers.
When the brain has a response, we will follow suit and avoid evil. When new things appear, the hippocampus will not find relevant memories and will send strange signals to the amygdala, which makes us feel uncertain. Uncertainty is disgusting, and we always avoid this state as much as possible. Psychologists have proved this with many experiments. Uncertainty makes us like the old and dislike the new, and prevents us from accepting new ideas, even if we think we value them or are good at creating.
Those who rejected to know the NFT are rejecting most of the new things in their life. There’s nothing I can do rather just say I understand.
P.S the definition of Luddism:
Luddism was a working-class movement opposed to the political consequences of industrial capitalism. The Luddites wanted technology to be deployed in ways that made work more humane and gave workers more autonomy. The bosses, on the other hand, wanted to drive down costs and increase productivity